In every sales transaction, the salesperson's general behavior pattern shows through, for better or for worse. By learning about sales style, salespeople can capitalize on their strengths and avoid unproductive tendencies. Sales Style identifies 4 general patterns: the "Quick-Sell" type, the "Talkative-Sell", the "Persistent-Sell", and the "Precise-Sell". Sales Style helps salespeople recognize their patterns and develop new approaches. Composed of 18 items, this instrument is easy to administer, score, and interpret.